Pitching Big or Pitching Small?

Kramden pitching

Ralph Kramden, pitching his “Krammar’s Delicious Mystery Appetizer”….and pitching it big.

Ralph Kramden was always pitching BIG.

There must be a dozen episodes in which he dreams up a new way to make a financial killing. And when he pitches those ideas to his pal Norton, or as in the picture, to his boss Mr. Marshall, he’s pitching them big. He never seemed to struggle with the presentation issue that many founders face when putting their investment story together:  Should you pitch big or pitch small?

Many early founders show up in my office pitching big. That is, their presentation spends a disproportionate amount of time trying to convince me of all the markets in which their technology is going to dominate. They tell me about all the different people from all over the industrial universe that think their invention is so much better than solutions currently available.  These presentations usually include most or all of the following claims: “My brother introduced us to Dr. So-and-so and she was excited about including us in a grant she’s writing next year”;  “John Doe from the XYZ Corporation is ready to sign a licensing agreement as soon as our prototype is ready”;  “If only half of the conversations we’re having happen, we’ll have $80 million in revenue next year…and we’re being conservative.”  And, my favorite, “Co-founder Mary had a conversation with a VP from GiantCo and they asked us how much it would cost to buy our company before we even launch!”

These are probably all lies. Even if there is a kernel of truth in them, the founder who would utter these kinds of things out loud and dedicate space to them in a powerpoint may be suffering from what I’ll call here FIDOS…Founder’s Irrationally Delusional Optimism Syndrome.  It’s a dangerous condition for founders because it indicates a clinical inability to sift out legitimate opportunities from real opportunities.  Presentations of this type reveal that the founder is more dreamer than do-er.  They seem to believe that the only things that matters to most early stage investors are big, big promises when, in fact, it’s the little promises that matter most.

I’m not suggesting that you don’t tell me about the overall market opportunity.  I need to know and understand what you think your total addressable market is, but described in a bottom-up, rationally segmented manner.  And I want to understand how fast that market is growing.  But more important than that is what have you already done, specifically, to validate that market? Evidence of potential customer interactions, like those above, may be great, but I’m going to want to understand the steps that have been taken to this point to elicit those responses.  If all you have is “we’ve had one conversation” then it is way too early to include this kind of information in your powerpoint.  More important to me is to understand what you are going to do in the next 12 months to move those opportunities forward. How are you going to execute on the small stuff like…getting the prototype done, generating cash to keep the company alive, finding great team members, generating awareness and an early growing pipeline for your product.  Pitching small to me means demonstrating you have an eye for the boring details of daily execution over the upcoming short period of time. Pitching small means you have an appreciation and fear of the many pockets of risk that exist in your startup.  Investors need to believe there is a big opportunity out there, but I don’t think most of them are investing based on it. They’re investing based on you and your execution plan.

The Ralph Kramden character in the Honeymooners was a bus driver. Daily, his roads were well mapped out for him.  The details of getting to the next stop were mostly figured out for him and so his FIDOS condition was pretty understandable.  As a founder, however, you’ll need to make dozens of decisions each day and each little decision has some level of impact on your ability to reach the big destination.  In your investment pitch, you need to have a vision and be able to articulate it quickly.  But early potential investors know that the road to achieving your dream will encounter countless forks, none of which are marked with signs pointing the way to that dream.  Your “pitching small” presentation needs to prove to me not that you already have all the answers, but that you are a great navigator, capable of drawing your own map to get to each stop on the way.

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If a PowerPoint Sucks…It’s The Messenger, not the Medium


Good example of a bad powerpoint slide…but if you MUST use something like it, at least reveal it in pieces, over the course of multiple slides instead of all at once.

Many have wished for and striven for the death of the powerpoint presentation.  I have always disagreed with this point of view.  There is no doubt that most power point decks are terrible and yes, should be killed.  However, it isn’t “Power Point” that is the problem, it’s the author!  Power Point is a fine canvas to use to tell the story of your venture.  Just do it right and it will not be painful.

Lots of founders have asked me over the years to create a template for an effective investor power point.  And, having yet again sat through one of the worst I’ve ever seen last week, I decided it was time to finally do it.  However…do not just rush off to the attached template!  Take a quick look at some of my recommendations below first…and then rush off to the attached template. I even stuck the link to the template AT THE BOTTOM of the page so you have to at least skim through the recommendations first!

1) Most investors have a relatively broad level of technology and industry knowledge, but their depth in any given technology or any given industry will not be as deep as yours.  If they can’t keep up with your presentation because it provides too much technology detail, or too much acronym-laden jargon, that is YOUR fault not theirs. Your goal is to present your BUSINESS PLAN, not your technology.

2) Put yourself in the seat of the viewer/listener.  This is not a lecture where you are trying prove how smart you are or educate your audience about how some novel technology works.  You are trying to convince investors that you have a plan to generate sales and profits by selling things of value to a given group of customers.  Tell a story…don’t give a lecture.

3) There is a difference between a “presentation” and a “performance”.  Many demo days and pitches to audiences should NOT follow the format I’ve suggested.  Basically, if you are going to be 1) on a stage and 2) literally have a spotlight on you, you need an image-rich group of slides with almost no text at all.  These are more “performance” than “presentation”.  Think, TED talk type…don’t use the attached for that.  If instead, you have more of a “meeting” oriented session with a smaller group of attendees, the attached “presentation” format should be a fair guide.

4) Use 2 minutes per slide as your guide.  I don’t mean “about 2 minutes” per slide. I mean absolutely NOT more than 2 minutes per slide. Under any circumstance. This means if you have an investor meeting in which you’re given “about 20 minutes”…10-15 slides is your max, with some slides obviously less than 2 minutes.

5) My opinion is that the emphasis of every investor presentation should be oriented more  on customer segments than on your  product.  Businesses exist to deliver value to customers, not to simply develop technology.  I know, I know.  The truth is that you very well may have developed your technology with only vague thought as to the market to target.  If that’s true, then lie to me.  Tell me you first understood a market need and THEN developed the technology to address it.

6) When you’ve prepared your slides, rehearse them numerous times.  The most important thing is to use the slide as a queue, not a crutch.  Do not read content…do not worry about saying the exact words that are on the screen. Your discussion should be more or less summarizing what the very few words on the screen also say.

7) Some slides work well if they are revealed one piece at a time.  For example, if you have a slide with a graphic that summarizes your sales pipeline, and you have, say, 5 major elements of that graphic, break the single slide into 5 with each slide in the series adding another section of the graphic until slide 5, when all the pieces are visible.  This way, the viewer/listener can view and listen at the same pace you’re talking!  If you dump a complex graphic on the screen all at once (see the picture!), the viewer in us tries to take it all in while the listener in us is getting only information on on the first piece. This may add to the number of slides in your deck…but some of them will go much faster since you’re showing pieces of the whole.

8) When you’re done…look at each slide individually.  If you are sitting in the back of a darkened room with no to only-moderate knowledge of the subject and a hundred other things in your day to think about, is the slide comprehensible.  Be honest! We’ve ALL sat through terrible power points.  Remember what made them terrible and work to avoid the reasons why they were terrible. I mean it…look at each slide on its own!

Thanks for reading through those tips first! Feel free to email or comment if you have a question or challenge to anything above or anything in the template!

Template for an Investor Preso

Posted in Business Planning, Entrepreneurial Advice, Seed/Venture Capital | Tagged , , , , , , , | Leave a comment

Every Business is an “L” Business

Ain't talking 'bout love.

Ain’t talking ’bout love.

Ah, the “L” word.

No, not “love”. The other “L” word.

You know the one…the one that puts startup founders into an internal rage.  The one that signals to the founder that the person using the word finds their business less than exciting. When someone refers to the founder’s business as an “L” business, it usually means that someone thinks it will be a slow-growing, part-time, hammock-lying, uninteresting venture with no hope of any sort of financial exit.  The word should be only discreetly uttered aloud in reference to a business, so please read the following silently to yourself:  Luh….luh…Lifestyle!

Oh, the defamation! The slander! The shame of it!!

This post is to help those of you who’ve been labeled with the “lifestyle business” tag and felt dissed and offended, recover from the trauma.  Hopefully, by talking about the issue of  “lifestyle businesses” I can help those who’ve been accused of such a suggestion to understand the origins of the phrase, accept that it may be true and move on with the knowledge that every business reflects the founders lifestyle.

TechonomicMan’s First Observation: Is it actually true?  Usually, the “lifestyle business” tag gets used by professional investors…VC’s and angels…who do not believe your business plan warrants significant equity investment.  There are lots of reasons why investors won’t make equity investments in companies and the founder who exhibits a history or a plan that comes off as complacent and light on the drive needed to produce returns an equity investor needs, may get the “L” tag.  Examples of businesses that may get the “L” tag due to the founder include the majority of tenured professors and medical doctors who launch new ventures.  These are VERY difficult, lucrative and, in most cases, irrational professions to walk away from to launch a tech startup.  Successful consultants in their field are another example of founders who, without just the right set of other circumstances, often get accused of lifestyleness.  Guess why? Because it is so often true! These founders are often trying to fit the launch of the company into their professional lifestyle!! We appreciate that you give up your evenings and weekends and vacation days to work on your venture…but that makes it a hobby. And professional equity investors need to know that everything else professionally is zeroed-out and the business you’re asking us to back is the 24/7 obsession it needs to be.

Complacency is the other “lifestyle” give away.  “Well, we had trouble solving a technical issue on the product and my technical guy had to spend time fixing some things with a prior consulting gig he had and so I had to call someone who hasn’t gotten back to me for 2 weeks…etc., etc., etc.” is a sign that fixing the technical bottleneck was not the most important thing in your life.  And complacency can be seen a mile away by experienced investors.

So before getting indignant about being accused of appearing to be a lifestyle business, understand that while you may be the exception to the investor’s experience with lifestyle businesses…you’d indeed be the exception.

TechonomicMan’s Second Observation:  Some great companies are lifestyle businesses. Ok. so you suspect the equity investor has tagged you with the “L” business word.  Have you stopped to think about what is so tragic about that?  One of Ben Franklin Techonology Partners most successful companies was a lifestyle business…currently with about 4,000 employees, almost entirely owned by the “lifestyle” business founder.  Oh, woe is him!  If you exhibit the kinds of issues that a typical “lifestyle” founder exhibits, and equity investors decline your pitch, you absolutely, positively can still build a hugely successful business.  As big as you want.  Think Yuengling Beer…still family owned, not parsed out in preferences to a bunch of venture capitalists… and after >150 years, the 3rd biggest beer maker in the US.  Without that outside equity, I will concede, you’re gonna need a few more pinches of luck along the way.  But with a little luck, you could have both a nice business and a lifestyle of answering to yourself instead of an exit-driven group of investors.

TechonomicMan’s Third Observation:  It turns out that every business is a lifestyle business. This is my overall point with regard to the Lifestyle Business moniker.  Know who you are as a person before you decide who to be as a business.  (I’d like you to read that last sentence again for emphasis, because I think it is a good one.)  If you plan to attack a market segment dominated by one or more of the planet’s Fortune 5000 companies, you’d better be 1) able to commit 24/7 to the company and 2) capable of delivering Fortune 5000 success.  Do not lie to yourself or to others. Do not rationalize that you’ll be the exception…you need too much luck for that.  Be in the right place in life before you try to start a growth-oriented startup.  Your business is going to DOMINATE major time-chunks of your life and your lifestyle will not be the same afterward.  Add some employees who have families that depend on the success of you and your business and, well, you’ve got yourself a life-consuming obligation and therefore, a lifestyle business with 2 employees…or 4,000.

So I’d start with the end game in mind. The business you build had better fit the lifestyle you expect to have. And vice versa.


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Being Small is Not a Strategy for Beating Your Competition

Always assume your competition is further ahead than you think.

Always assume your competition is further ahead than you think.

A meaningful percentage of my startup clients have no respect for their competition.  Too many first-time founders have bought the story that big existing companies in their space are too slow to be a competitive threat.  Or that “existing competitors aren’t as nimble as we’re able to be.”  Nimble? Oh, got it. Nimble. What? You think you can buy a pretty damn fast pair of sneakers with that $48.87 of available cash, do ‘ya?

Over the weekend, I read the following quote from a client (with specifics removed) which is what got me to thinking about this subject. The quote was in response to a challenge to how they’ll compete against entrenched players in their space.

“We had a conversation with one of our competitors and one of their managers. One of their biggest challenges is all the formal processes they have in place. This prevents them from innovating quick enough to keep up with their client’s [sic] needs. Every suggestion has to be planned out in detail and go through multiple committees before coding even begins. We feel this type of workflow for software development is outdated and can prevent company from keeping up with the wishes of their user base.”

This is hogwash, but I don’t include this quote to ridicule the client. This is fairly routine thinking among many first time founders.  There is an unwritten rule that many have come to believe about entrepreneurial ventures: small = fast and big = slow. This generally holds true in the animal kingdom, though not always.  One reason why this is a poor assumption to start with in the business kingdom is that “small” is roughly equivalent to “woefully lacking in resources”.  I’ve noticed that none of my clients ever say, “Well, our competitor is big, but slow. Since we are small and woefully lacking in resources, we’ll win in this industry”.

What this founder, a first-timer, does not understand is that any and all businesses that begin to have success beyond $1-2 million in sales, must put these types of bureaucratic processes in place. You, the founder, begin to run out of capacity to make EVERY decision that needs to be made.  So, if you’re smart, you start to delegate to another person.  That person has capacity constraints as well as the business grows and brings a 3rd person into key decision making.  But, person #3 makes a couple of poor decisions and now person #1 wants to review some of those decisions going forward.  And maybe a board of directors demands input on certain issues.  And R&D has grown so much that there is a whole team in place that starts to have creative differences and so a new “Feature Development Priorty” team is put in place.  Frankly, what most first-time founders don’t get is that the ability to construct an effective organizational decision making ability is often the reason for success.  And that is because speed (or, acceleration) is only part of the equation for winning.

The other part of the equation is Mass, as in Newton’s Second Law of Physics, in which Force = Mass x Acceleration.  I don’t know if I can take this metaphor a lot further but to suggest that being able to make decisions fast only matters if the number of decisions that are capable of being made is also large.  A startup with $48.87 in the bank can make a couple of decisions fast…eg, Wendy’s or McDonald’s Dollar menu for lunch today?  But those larger, slower competitors can make dozens of decisions, reasonably fast. And believe it or not, there are those larger and fast competitors that can make scores of decisions very fast.  Your ability to become a FORCE in your industry depends on both.

My point to all this… is this: Being small is not a strategy.

If the best answer you can come up with as to how you’ll compete against your competitors is the fast v. slow irrationalization, I immediately assume that you 1) do not have sufficient understanding of your competition and therefore 2) you do not have a sufficient strategy for how to use your speed to out-maneuver your competitors.  What I want is for my clients to say that their competitors are serious, more resource-rich and experienced warriors in the battle for jungle supremacy.  I want to hear about specific examples of ways in which their competitors are vulnerable in specific segments of the target markets and “we think customers will respond well if we do X”.  And, I want to hear that because the competitors already have the customers you want…you won’t be able to sleep until every last one of them is slain by your force.


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Hey! Are You Trying To Be Some Kinda Why’s Guy?


As a CEO will you continue to articulate your “WHY” as effectively as you did when you were merely a Founder?

You may already be familiar with Simon Sinek’s perspective on the fundamental reason why some companies succeed and some companies fail. If you are not, you’re missing an important business thought and I’m here to help…here is a link to a 5-minute abridged version of his TEDTalk, though I encourage you to view his fuller 18-minute version.

He suggests, in short, that great companies are able to find, understand and communicate the fundamental reason for their existence…their “Why” of existence.  The problem for all the not-great companies is that articulating this “Why” becomes muddled when companies become more internally focused and get all wrapped around the axles of their internal operating processes (their “how”) and too focused on product configurations and extensions (their product “what”).  If that doesn’t make sense, you probably didn’t pause to watch the 5:00 minute video, did you?  It’s worth it…I’m just sayin’. If you didn’t, the graphic above helps boil the idea down even further.

This imagery gives those of us who work with startups a new way of explaining why “market-focused” founders beat “technology-focused” founders pretty much every time.  What Sinek doesn’t suggest, but I will, is that most startups must start with a “why”.  Most founders I meet and work with have a passion and a vision for solving a big hairy market problem.  The best founders start with this market problem and devise a product or solution to solve it. They already have, or go out and get, primary customer understanding.  They may rough-draft some solution (the “what”) so they can probe around a bit, but their venture starts with a big, passionate why:  “We’re going to change the way college students get jobs after college”; “We’re going to improve heart valve repair for thousands”; “We think we can help cancer patients receive better outcomes.”  And so on.  They need these easy-to-convey messages because their constituents, (i.e., investors, customers, partners, employees, etc.) are in a chaotic mess. As a startup grows, especially if growth is rapid, organizational and operational issues can add layers of complication to an otherwise clear and passionate “why”.  Whereas Sinek encourages companies to get back to their “why”, I encourage startups to begin with and keep centered on their “why” from the beginning.  Bake it into the culture and organization DNA. Revisit it frequently…make sure every new hire expresses it.

Some founders we meet do not start with a “why”.  Instead, some invent their way to some cool technology and then decide that they have a problem to solve…after trying to find one.  Those founders are not starting with the “why”.  They are starting with the “what” of their technology and work their way to the “how do we improve this technology” before even figuring out how the chaos of some marketplace will perceive their reason for existence. When they try to describe their business plan to me, it is usually a disorganized series of statements that is more than bad storytelling…it is a lack of the “why” that is at the center of Sinek’s golden circle that keeps you from organizing your company and team for success.

It is one thing when a company loses it’s “why” in a surrounding pool of how’s and what’s. A large company with resources at its disposal at least has a chance to re-find it’s center and core mission…think Apple here.  Sinek points out that Steve Jobs was able to continually communicate Apple’s “why” through the products they developed.  As they got big, needed to compete in multiple markets and lost Jobs to cancer, they found themselves in the wide open space of head-to-head product competition.  However, with the right people, Apple could find it’s way back.  A startup with 3 people and a founder focused on their technology “what” hasn’t got a chance to find their market “why”. (Interestingly, while drafting this post, this article popped up in which Jobs complained that his staff was doing “too much stuff”…aka, not focusing on the “why”!)

Clarity of message follows clarity of thought, and clarity of message makes it easier land investors, attract top employees and secure customers. So, always remember that wise founders should start, and remain, “why’s guys”.

Posted in Business Planning, Entrepreneurial Advice, Innovation and the World, Technology and Society | Tagged , , , , , , , | 2 Comments

American Independence…The Greatest Entrepreneurial Venture Ever (reprise)

I want you to think about something.

It is July 3, 1774.  You own about 600 acres of farmland.  You essentially run a medium -sized agricultural business and employ some 60 people.  You have 4 children and a pregnant wife.  Massachusetts, Pennsylvania, New Jersey, Virginia and others are discussing a multi-colony gathering to consider making a unified statement on behalf of all the colonies.  It’s basically illegal.  Some in your area are talking about joining them.  A friend tells you that your name was mentioned at a meeting last night.  The meeting was about organizing a local group of neighbors to be quickly alerted and prepared in the event of an armed attack by the British.

You’re a business man for Heaven’s sake.  You’ve got supplies to buy.  You’ve got buildings to build and fences to repair.  And crops!?  You’re a farmer after all…the only entrepreneurial venture where not only is your product commoditized and prices are completely out of your control and all your neighbors plant the same things you do, but even the insects and the rain and the heat and the cold and the dry work against you in ways you can’t possibly control.

But, the stamp act was expensive for you.  It was completely unreasonable, frankly, and hit at a time you were buying land and promoting your goods.  It added 15% to your costs and the British were finding ways to cope without buying as much from you.  The talk in Phelps Tavern was that you should organize a group of the area’s farmers and tradesmen to share news and information with each other about other potential taxes being considered by Parliament.  There was considerable consensus that YOU should consider becoming a Connecticut representative to the Continental Congress in Philadelphia to make sure that your and your neighbors voices were included in opposition to recent British decisions regarding port and commercial activity.

Because of your business success, you had always been consulted on issues of commerce and governance in your area.  But leaving for Philadelphia when your business needed you most in the summer is not well-advised.  And there is your wife saying, “Of course, it is flattering that they’d ask you, but I’m just glad you’re not considering it.” :)

Certainly, she’s right.   I mean, after all, it’s one thing to evaluate whether a new stone bridge across the Farmington River would make sense for the community.  But you’re needed here.  And it’s basically illegal to discuss ignoring laws from Parliament.

Now think about Independence Day, 2014.  This is as good a day as any to look at yourself in the mirror.  As an entrepreneur, you make 100 decisions every day that have an impact on your business, employees and your family.  Clearly you need to make decisions that are in the best interest of your business.  But what would you do if you were confronted with the dilemma of 1774?  Is it possible that sometimes the long-term interest of your neighbors and countrymen become the best interest of you and your business? Remember, outright insurrection like occurred in Boston Harbor could get you arrested.  It could get you shot!  Or hanged!  Then how would your farmstead and family fare?

Still, it seems reasonable to be prepared to defend the town, perhaps even from mischievous local boys.  And a few weeks away in Philadelphia would provide a better perspective on what’s happening outside this colony.  Perhaps there will be a chance to exchange ideas for seeds.  Or new techniques…new markets.

It was an enormous decision among dozens of other enormous decisions that many colonists made in those years.  I think it is important on Independence Day to remember that those decisions weren’t just some abstract theoretical points of debate.  They were decisions made by individuals that would change their lives and their businesses regardless of what outcome occurred…good or bad.  Enormous sacrifices for an unknown outcome.  Perhaps, it is reasonable then, to consider the push for American Independence the biggest entrepreneurial undertaking ever, before or since.

Happy Independence Day!  Huzzah!

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Build Your Companies…With Good Boards

Each board is different...choose carefully and use correctly

Each board is different…choose carefully and use correctly

Most of the new founders I’ve ever met roll their eyes when I suggest that they form an advisory board.  One of the main reasons people found their own companies is to have supreme magisterial control over their empire.  They certainly don’t want the obligation of reporting to and taking advice from some outsiders.  They certainly don’t want the extra work and commitment that would be required  for an effective use of a board.  However, this weekend I decided that from now on,  when a founder rolls their eyes at my suggestion, I’m pretty sure I’ll say “Bully for you!  Best of luck with your venture! I’m sorry I’m not interested in helping you and I’m certainly not going to consider funding you.” I mean it.  From now on, my clients are gonna form an advisory board of some type and we’re going to use them. I’m not suggesting that you let some other people run your company…I’m not talking about a Board of Directors with fiduciary responsibilities to the shareholders of your company.  Occasionally, those shareholder-responsibilities can run counter to founder-responsibilities.  I’m simply talking about a group of 3-5 people that are willing to spend 3 hours with you 4 times a year and provide feedback and advice and connections and an occasional smack with a 2×4 upside your head (of course, that is a different kind of board). Here are some quick thoughts about creating an effective and legit advisory board:

TechonomicMan Advisory Board Rule #1: Do NOT simply collect advisors. It’s not impressive that you list 17 names on a slide in a powerpoint titled “ADVISORS”.  Some faculty member that once told you ” you have a great idea, there” is not an advisor…it’s a person being polite.  An advisory board is also not a group of people scattered all over the world that never gets together in person or, at a poor 2nd best, via video call.  Making a phone call to an advisor who is expert in some area of your business 3 or 4 times a year on that subject is not an effective use of their time.  By keeping advisors in one-on-one conversations only, forces them to miss valuable context and prevents deeper discussion that would be gained from having that person in a room with several others.  And you may miss the very best of their experience by not allowing them to feed off the ideas of others. Bring the group together regularly for maximum effect.

TechonomicMan Advisory Board Rule #2: Do NOT call an advisory board meeting only when there is a crisis. If you are down to 2 weeks of cash for payroll and haven’t spoken to someone you’d consider an “advisor” for nine months…you are not only a bad entrepreneur, you are a jerk.  A smart entrepreneur doesn’t “use” an advisory board, she “engages” it.  Treat the people you consider to be professional advisors in a, you know, professional way.  It isn’t hard: A) Put meetings on a calendar 1-2 months in advance; B) Send update material to your advisors 1 week in advance; C) Have a high level agenda for the 3-hour meeting to touch on major aspects of your business (eg. sales/marketing and pipeline; product development; organization and staffing; financials and capital).  This professional approach not only makes you a better founder, but it is more likely to get the best out of your advisors.

TechonomicMan Advisory Board Rule #3: Speaking of getting the best out of your advisors, yes you should provide some form of remuneration to the advisors.  If they are not already shareholders, they should be provided with at least a token amount of equity.  Nothing dramatic, just a few hundred to a few thousand dollars worth is appropriate, depending on your situation. If you do bring them together in person once or twice a year (and meet online the other times), and there is travel or overnight stay involved to make the visit possible, offer a small amount of expense reimbursement.  This is probably $100 if you are bootstrapping and pre- or very early revenue.  It is probably closer to full expense reimbursement if you are up and running and more of a going concern.  Talk to your attorney or accountant for the best way to establish these policies.

You’re making dozens of tiny and several large decisions every week as the founder/CEO of your company.  And, I’m guessing that as a founder of tech company, you have a hard time staying focused on the mission at hand.  This combination of accumulated decision-making and a hyperactive and creative mind, make you a perfect candidate for an advisory board.  A well run, healthy advisory board not only provides a way to help you gut-check some of the more important specific decisions in your company, but it will also help you  recalibrate your company strategy and mission a few times during the year. “Measure twice, cut once” is the old woodworkers adage regarding boards. For the tech entrepreneur, I hereby declare the mantra to be “the cut of your company can be measured by the effectiveness of your advisory board”.  Or something like that.

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